We’ve often joked about the fact that we judge books by their
covers, but be honest, doesn’t everyone?
I know in our library the books with intriguing covers get more checkouts
and require less marketing. Good covers
simply “sell” themselves to our readers.
On the flip side, books with plain, poorly designed covers, just don’t
circulate well. Recently an author
commented that a poorly designed cover sabotaged his book’s success.
When you think about it, our library programs have a lot in common
with book covers. What we show the world
can determine if our patrons choose to spend time in the LMC or if they decide
to go with the overwhelming number of other things competing for their
attention. Actually, we’ve been thinking
about this a lot this year. Recent trips
to the METC and MASL conferences only reinforced what we’ve been feeling. At the METC conference we attended a design
workshop that focused on the art of using fonts, colors, and arrangement to get
people’s attention. The design workshop
at MASL highlighted all the free resources available to weave good design into
all aspects of our library program. The
common theme - there are no excuses – everything you put out there needs to be
carefully planned and define who you are.
Basically, we are no different than a retailer who is using purposeful
marketing and design to attract business.
I love this quote that often appears when I am downloading a flyer
from Canva. It sums it up
perfectly.
So, how does good design really impact a library
program? In our program, these things
are impacted the most:
·
Branding
– Having a mission and vision statement is essential, but it must also be
reflected in your physical and digital space. Consider a logo that sparks
recognition and invites others to ask about your program. Make sure the arrangement of your physical
space matches your vision. Think about
your website – not only are layout and design important, but the things we post
there must be in harmony with our goals.
·
Marketing
– Kids are busy and we are competing for their attention. If programs, workshops, book clubs, resources
and events are worth planning, they are worth the time and effort it takes to
create quality, eye-catching marketing materials.
·
First/lasting
impressions – Is it just me, or does it seem like every time you make a
quick run to the store without makeup and in your oldest sweatpants, you run
into everyone you know? My friends know
I typically look more put together, but imagine meeting someone for the first time
looking like a mess. The chance to make a stellar first impression is
gone. The things we create in our
library are the same – flyers, displays, social media posts, website content – they
should always be well-planned and your best effort; not hastily thrown
together. You never know who you are
reaching for the first time!
This says it
all! Happy designing!